Review and refine goals

Make time to review and refine for a sharper focus

I don’t often write very personal pieces but the whole subject of goal-setting is top of mind with me currently. Our eldest two children have both entered exam years. For them, during their first week back, there has been a huge focus on setting their own personal academic goals for the year. Looking back at …

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5 Compelling and Simple Reasons to Use Linkedin image for blog

5 Compelling and Simple Reasons to Use Linkedin

It is often thought that Linkedin was launched as a recruitment tool. In fact, its origins lie firmly in the networking world. The mission statement itself states “connecting the world’s professionals to make them more productive and successful”. However, given the talent on show, it did become synonymous with job hunting and recruitment. Over the …

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common marketing questions

Top 3 Most Asked Marketing Questions From 2020 & The Easy Answers

As a marketeer I am dealing with a wide variety of people and businesses on a daily basis. But so often, despite the differences, the questions about how to market are often very similar. Here are the top 3 marketing questions that I was asked in 2020. You’ll see not only are they easy to …

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Painting words with video

If a picture paints a thousand words is a well used and known phrase. Personally, I firmly believe that an image can portray far more than a few words. I now extend that thinking to video. How many words does a video paint? And more importantly how do I make a video that paints them? …

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storytelling in content marketing

Why storytelling is key to content marketing

The origins of content marketing Content marketing is all about creating, publishing and distributing content for a targeted market. This can be on or offline. Content should be relevant and timely to attract and retain the defined audience and ultimately to drive profitable customer action. The purpose of the content generally falls into 1 of …

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Content Marketing

If content is king, then consistency is queen

We are all familiar with the phrase “Content is king”, first coined by Bill Gates in the ‘90s. However, this simple statement has never been more relevant than now. In 1996, when he originally used it only about 1% of the world was online. By the start of 2020 that had risen to over 50% …

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Doorways

Communicating when the doors are closed

During a crisis, communicating with your customers and letting them know that you are there for them is critical. Combined with this, however, is the need to let them know how you can help them. Otherwise you risk just becoming unwanted spam. For many retailers this has meant a switch to online shops and delivery. …

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