During a crisis, communicating with your customers and letting them know that you are there for them is critical. Combined with this, however, is the need to let them know how you can help them. Otherwise you risk just becoming unwanted spam.
For many retailers this has meant a switch to online shops and delivery. But for those that offer a service e.g., financial brokers there is a big challenge here. So, if your relationship has until now been based on face-to-face contact how do you now stay in touch? More importantly how do you explain the value and assistance you can them when your doors are closed?
First and foremost make sure you have a website. Even a basic brochure site will allow you to introduce yourself and your services. It can work far harder than that though if you post regular content. This can allow you to regularly share new products and services as well as positioning you as an expert in your field. Remember almost 85% of people research online before making a purchase so you are not in the running if you aren’t visible online.
In this day and age this is the best way to engage with customers. You can link to your website and highlight new content. Most exciting is this is where conversations happen. It’s no longer about the likes on a post but the shares and comments. Remember to respond to comments as appropriate and thank anyone for positive feedback. Don’t try to be all things to all people in this space, choose your channels and focus on using those effectively.
You can’t see your customers face-to-face, or can you? There are numerous ways of holding online meetings, events, one-to-ones and Q&A events. Decide what is the most effective way to reach your audience, select your platform and go ahead. Rather than just producing static video content, people are motivated by the unedited format of live events. If you haven’t done anything like this before then start on a small scale and remember to follow a few rules of busines and meeting video etiquette.
This is a super way of getting directly to your existing or engaged clients in a compelling way. It gives you a voice with an already engaged audience to explain new products, services, opportunities or ways of doing things (very important at the moment). A well-put together newsletter does not need to be long, just informative and of value to the recipient.
Now is the time to look at how you can communicate when your office doors are closed and ensure you meet your business goals. Contact us if you would like to know how we can help.