Shortbytes was established by Rachel Lyons in 2020. Our primary aim is to assist small businesses maximise the impact of their marketing activities, in a cost effective manner. By listening to you and how your business works, we set out to help you target the right audience, at the right time and in the right place to ensure your voice is heard.
We provide advice on all aspects of your marketing and communications strategy and planning. Working together, we can help you to put in place a range of marketing solutions to help your business grow. We advise, implement , monitor and measure the results of all activity.
As an out-sourced marketing support, your business can reap huge benefits without the overheads. Many businesses simply need an extra resource from time to time, while others need a level of ongoing support. Whether you need help to shape your marketing to get you on the right path or need input on a single specific objective, we are happy to help. Business to Business marketing is our speciality. But we are always delighted to talk to anyone who feels we might be a good fit with their business.
With over 25 years experience in Marketing and Communications, Rachel has a vast range of knowledge to draw on, to tangibly add value to your business. Her experience is both with in-house marketing departments in Aviva and Friends First as well as with a number of marketing agencies. Previous clients include Smith & Nephew, Nivea Skincare, Siucra and Aer Lingus.
Rachel is experienced with a broad range of marketing tools, strategy and tactics. These include both traditional and more recent innovative digital marketing solutions. Known for her creative yet practical approach, she quickly get to grips with the challenges your business faces. Rachel then works with you to develop and implement a suitable marketing strategy.
Drawing on her 20 years experience in the Life & Pensions industry, Rachel specialises in helping Financial Brokers achieve their business goals with the support of a strong and tailored marketing plan. Rachel holds an MA in Sociology (Research) and Spanish from Trinity College, a BA in Marketing and a Post Graduate Diploma in Public Relations. More recently she achieved a distinction in her Diploma in Digital Marketing and Certificate in Social Media Marketing, accredited by the AAI.
Rachel is also a Qualified Financial Adviser and a member of the Marketing Institute of Ireland.
Linkin with Rachel here.