A marketing strategy can have several different objectives. The dominant one tends to be lead generation. This is usually to the detriment of brand building. Brand building and brand awareness are often left to one side as they are not considered ways of generating business. But nothing could be further from the truth. I am …
As a marketeer I am dealing with a wide variety of people and businesses on a daily basis. But so often, despite the differences, the questions about how to market are often very similar. Here are the top 3 marketing questions that I was asked in 2020. You’ll see not only are they easy to …
Top 3 Most Asked Marketing Questions From 2020 & The Easy Answers Read More »
Anyone who has worked with me knows that I have a slight obsession with headlines. This goes back to my early days in marketing, writing PR headlines and Direct Marketing copy. It was critical to ensure that the headline was strong enough in its own right to lead to engagement. The result being the news …
We are all familiar with the phrase “Content is king”, first coined by Bill Gates in the ‘90s. However, this simple statement has never been more relevant than now. In 1996, when he originally used it only about 1% of the world was online. By the start of 2020 that had risen to over 50% …
