As with every industry at the start of a new year, there are numerous reviews and reports. These look back at last year and forward too. Predictions on what marketing trends are going to emerge are everywhere. How can a business easily identify which trends are right for them to include in their strategy and …
Email marketing was one of the first digital forms of marketing that many companies tried. It was a natural extension of the traditional direct mailing format. The beauty was that it was so measurable. You could see the delivery rates, the clicks, the open rates. But at the end of the day many did not …
I don’t often write very personal pieces but the whole subject of goal-setting is top of mind with me currently. Our eldest two children have both entered exam years. For them, during their first week back, there has been a huge focus on setting their own personal academic goals for the year. Looking back at …
Make time to review and refine for a sharper focus Read More »
We’re often told that we can’t be all things to all people. So why would a business be anyway different? It’s tempting when you start out to try to reach as broad an audience as possible. But is it the right audience? Defining your audience at an early stage is critical and will provide both …
It is often thought that Linkedin was launched as a recruitment tool. In fact, its origins lie firmly in the networking world. The mission statement itself states “connecting the world’s professionals to make them more productive and successful”. However, given the talent on show, it did become synonymous with job hunting and recruitment. Over the …
As a marketeer I am dealing with a wide variety of people and businesses on a daily basis. But so often, despite the differences, the questions about how to market are often very similar. Here are the top 3 marketing questions that I was asked in 2020. You’ll see not only are they easy to …
Top 3 Most Asked Marketing Questions From 2020 & The Easy Answers Read More »
INTRODUCTION How do you put a marketing plan behind the strategy? It may be a surprise that actually creating a marketing plan is what proves most challenging for a business. My recent poll showed this was the aspect of marketing that almost 70% of respondents felt was most difficult. And to be honest, I can …
Let’s be honest about it, we all like being called by our name. Whether we are good at remembering names or not, we always try to and are apologetic when we can’t. It’s not only good manners but it makes a person feel valued to be remembered. I always liked name badges at conferences – …
Personalisation: Bringing communications to the next level Read More »
If a picture paints a thousand words is a well used and known phrase. Personally, I firmly believe that an image can portray far more than a few words. I now extend that thinking to video. How many words does a video paint? And more importantly how do I make a video that paints them? …
The origins of content marketing Content marketing is all about creating, publishing and distributing content for a targeted market. This can be on or offline. Content should be relevant and timely to attract and retain the defined audience and ultimately to drive profitable customer action. The purpose of the content generally falls into 1 of …
