The halfway point of the year offers more than just a milestone on the calendar. It’s an opportunity to evaluate and refine your marketing efforts before the final push towards year-end. While annual marketing plans provide valuable direction, the reality is that markets, behaviour and priorities change. A mid-year review helps ensure your strategy is …
The Mid-Year Marketing Reset: What, Why and How To Complete Yours Read More »
Many small businesses are working hard on their marketing. Social media posts are going out, emails are being sent, and new ideas are constantly being tried. On the surface, it can look like everything is moving in the right direction. You may be busy but is your marketing effective? One of the most common challenges …
7 Signs Your Marketing Is Busy But Not Effective Read More »
Working with a variety of clients and industries, we get asked a wide range of questions on different aspects of marketing. But there were certain topics that shaped many of our conversations last year. 2025 was a year of transformation in marketing, with powered by AI breakthroughs, evolving social media algorithms, and a shift to …
The Top 5 Marketing Questions We Answered in 2025 Read More »
As the year begins to draw to a close, and what a fast year it has been, many small and medium-sized businesses are focused on year end and finishing the year strong. But November and December are actually the best time to look ahead. Carrying out your Marketing Planning now for both the year ahead …
Marketing Planning: Plan Now To Promote and Grow in 2026 Read More »
You are running a business and you are good at it. But that doesn’t mean you need to do everything. You may outsource your accounts, your IT, your HR requirements so why would you not outsource your marketing? By leveraging external expertise, businesses can achieve greater efficiency, access specialised skills, and ultimately drive better results. …
Why your small business can benefit from outsourced marketing Read More »
In marketing every detail matters. While I talk a lot about content in all its various forms, the visual aspect of marketing is a key element. In fact, it is what may engage many potential customers at the start of their journey with your business
A marketing strategy can have several different objectives. The dominant one tends to be lead generation. This is usually to the detriment of brand building. Brand building and brand awareness are often left to one side as they are not considered ways of generating business. But nothing could be further from the truth. I am …
Like any industry, there are lots of misconceptions and misunderstandings associated with marketing. While some of these marketing myths may hold a little substance, there is none for most of them. Many of the clients I deal with have heard a few of these floating around and are quick to ask about the truth behind …
Whether you sell on or offline, are a product or service provider and across all industries, it’s vital to ensure your business is visible online. For many small businesses, this also means that the owner needs to be visible too. A strong online presence will significantly boost your chances of getting new customers and growing …
Top ways to make your business more visible online Read More »
You’re putting together your content calendar and have looked at your content pillars. Now you need to populate the content. A question I am often asked is around what topics to write on. Should the topic be broad based or specific to a particular point in time? In other words, should you use evergreen content …
