Marketing

Top Great Reasons To Outsource Your Marketing

You are running a business and you are good at it. But that doesn’t mean you need to do everything. You may outsource your accounts, your IT, your HR requirements so why would you not outsource your marketing? By leveraging external expertise, businesses can achieve greater efficiency, access specialised skills, and ultimately drive better results. …

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brand building

How to build a strong brand

A marketing strategy can have several different objectives. The dominant one tends to be lead generation. This is usually to the detriment of brand building. Brand building and brand awareness are often left to one side as they are not considered ways of generating business. But nothing could be further from the truth. I am …

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marketing myths

Five common marketing myths debunked and why!

Like any industry, there are lots of misconceptions and misunderstandings associated with marketing. While some of these marketing myths may hold a little substance, there is none for most of them. Many of the clients I deal with have heard a few of these floating around and are quick to ask about the truth behind …

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ways to get your business visible online

Top ways to make your business more visible online

Whether you sell on or offline, are a product or service provider and across all industries, it’s vital to ensure your business is visible online. For many small businesses, this also means that the owner needs to be visible too. A strong online presence will significantly boost your chances of getting new customers and growing …

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Evergreen or Topical Content?

Evergreen or Topical Content – Which is better?

You’re putting together your content calendar and have looked at your content pillars. Now you need to populate the content. A question I am often asked is around what topics to write on. Should the topic be broad based or specific to a particular point in time? In other words, should you use evergreen content …

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How to use content pillars to plan your social media

What is a content pillar? A content pillar is simply a topic that your company/brand will consistently feature on their social media. This means it will be discussed and highlighted with content created around it. Decide on 3 to 5 pillars i.e. topics. These topics will form the basis of the content calendar. The pillars …

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email marketing

Simple Rules For More Effective Email Marketing

Email marketing was one of the first digital forms of marketing that many companies tried. It was a natural extension of the traditional direct mailing format. The beauty was that it was so measurable. You could see the delivery rates, the clicks, the open rates. But at the end of the day many did not …

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common marketing questions

Top 3 Most Asked Marketing Questions From 2020 & The Easy Answers

As a marketeer I am dealing with a wide variety of people and businesses on a daily basis. But so often, despite the differences, the questions about how to market are often very similar. Here are the top 3 marketing questions that I was asked in 2020. You’ll see not only are they easy to …

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