The halfway point of the year offers more than just a milestone on the calendar. It’s an opportunity to evaluate and refine your marketing efforts before the final push towards year-end. While annual marketing plans provide valuable direction, the reality is that markets, behaviour and priorities change. A mid-year review helps ensure your strategy is …
The Mid-Year Marketing Reset: What, Why and How To Complete Yours Read More »
Let’s be honest, it’s a question we all ask ourselves – is my social media working? Organic posting on social media can often seem like a one way conversation. No comments, no likes, no reposts. Why and how do I improve engagement on social media? We all know that people are on social media so …
In marketing every detail matters. While I talk a lot about content in all its various forms, the visual aspect of marketing is a key element. In fact, it is what may engage many potential customers at the start of their journey with your business
As with every industry at the start of a new year, there are numerous reviews and reports. These look back at last year and forward too. Predictions on what marketing trends are going to emerge are everywhere. How can a business easily identify which trends are right for them to include in their strategy and …
The origins of content marketing Content marketing is all about creating, publishing and distributing content for a targeted market. This can be on or offline. Content should be relevant and timely to attract and retain the defined audience and ultimately to drive profitable customer action. The purpose of the content generally falls into 1 of …
