Digital marketing

What is social media marketing?

What is social media marketing?

I’ve found that there can be some confusion about what exactly social media marketing(SMM) is. This in turn leads to confusion around the role it can play in the overall marketing mix and the benefits that it can offer. The first thing to remember is that social media marketing is only one element of digital …

What is social media marketing? Read More »

email marketing

Simple Rules For More Effective Email Marketing

Email marketing was one of the first digital forms of marketing that many companies tried. It was a natural extension of the traditional direct mailing format. The beauty was that it was so measurable. You could see the delivery rates, the clicks, the open rates. But at the end of the day many did not …

Simple Rules For More Effective Email Marketing Read More »

Content Marketing

If content is king, then consistency is queen

We are all familiar with the phrase “Content is king”, first coined by Bill Gates in the ‘90s. However, this simple statement has never been more relevant than now. In 1996, when he originally used it only about 1% of the world was online. By the start of 2020 that had risen to over 50% …

If content is king, then consistency is queen Read More »

Doorways

Communicating when the doors are closed

During a crisis, communicating with your customers and letting them know that you are there for them is critical. Combined with this, however, is the need to let them know how you can help them. Otherwise you risk just becoming unwanted spam. For many retailers this has meant a switch to online shops and delivery. …

Communicating when the doors are closed Read More »

Digital Marketing

Covid-19 Discounts Available

Many businesses have had to quickly change the way they are working over recent months.  Some have taken their entire business online, while others are doing business behind closed doors or remotely. Both these options present new challenges for business owners used to face-to-face contact and traditional forms of communication. It is vital during this …

Covid-19 Discounts Available Read More »