We are all familiar with the phrase “Content is king”, first coined by Bill Gates in the ‘90s. However, this simple statement has never been more relevant than now. In 1996, when he originally used it only about 1% of the world was online. By the start of 2020 that had risen to over 50% …
During a crisis, communicating with your customers and letting them know that you are there for them is critical. Combined with this, however, is the need to let them know how you can help them. Otherwise you risk just becoming unwanted spam. For many retailers this has meant a switch to online shops and delivery. …
Many times, marketing is forgotten or overlooked when there is a crisis that impacts the way we do business or sell a product or service. This is often due to the misunderstanding of what exactly marketing is and what the monetary cost to a business might be. In simple terms, marketing is a way of …
