Let’s be honest, it’s a question we all ask ourselves – is my social media working? Organic posting on social media can often seem like a one way conversation. No comments, no likes, no reposts. Why and how do I improve engagement on social media? We all know that people are on social media so …
Gratitude is a powerful yet often overlooked tool in marketing. In a world where customers are bombarded with endless choices and advertising messages, a simple “thank you” can make a business stand out. Expressing gratitude to customers and receiving gratitude from them reaps many benefits. These include strengthening relationships, fostering brand loyalty, and ultimately driving …
A Simple Thank You: The Importance of Gratitude in Marketing Read More »
As the year winds down, it’s the perfect time for a business to reflect on their social media performance. Conducting an end-of-year social media audit helps you evaluate your efforts over the past 12 months, pinpoint what’s working, what’s not and identify areas for improvement. Here’s a step-by-step guide to conducting an effective social media …
You are running a business and you are good at it. But that doesn’t mean you need to do everything. You may outsource your accounts, your IT, your HR requirements so why would you not outsource your marketing? By leveraging external expertise, businesses can achieve greater efficiency, access specialised skills, and ultimately drive better results. …
In marketing every detail matters. While I talk a lot about content in all its various forms, the visual aspect of marketing is a key element. In fact, it is what may engage many potential customers at the start of their journey with your business
A marketing strategy can have several different objectives. The dominant one tends to be lead generation. This is usually to the detriment of brand building. Brand building and brand awareness are often left to one side as they are not considered ways of generating business. But nothing could be further from the truth. I am …
Like any industry, there are lots of misconceptions and misunderstandings associated with marketing. While some of these marketing myths may hold a little substance, there is none for most of them. Many of the clients I deal with have heard a few of these floating around and are quick to ask about the truth behind …
In the very simplest of terms, digital marketing allows you to reach your target audience at low cost. You can effectively be in front of your audience every time they reach for their smartphone, tablet, or PC. Bear in mind the average adult (age 16 – 64) spends over 30% of their time (that’s over …
Whether you sell on or offline, are a product or service provider and across all industries, it’s vital to ensure your business is visible online. For many small businesses, this also means that the owner needs to be visible too. A strong online presence will significantly boost your chances of getting new customers and growing …
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You’re putting together your content calendar and have looked at your content pillars. Now you need to populate the content. A question I am often asked is around what topics to write on. Should the topic be broad based or specific to a particular point in time? In other words, should you use evergreen content …
