You’re putting together your content calendar and have looked at your content pillars. Now you need to populate the content. A question I am often asked is around what topics to write on. Should the topic be broad based or specific to a particular point in time? In other words, should you use evergreen content …
What is a content pillar? A content pillar is simply a topic that your company/brand will consistently feature on their social media. This means it will be discussed and highlighted with content created around it. Decide on 3 to 5 pillars i.e. topics. These topics will form the basis of the content calendar. The pillars …
How to use content pillars to plan your social media Read More »
Events are back! And by that, I mean there is a move away from virtual events to in-person conferences and seminars. There’s also a lot of hybrid events. These add an extra dimension to your event. There’s also a lot more events as companies make up for the past few years. All of this means …
I’ve found that there can be some confusion about what exactly social media marketing(SMM) is. This in turn leads to confusion around the role it can play in the overall marketing mix and the benefits that it can offer. The first thing to remember is that social media marketing is only one element of digital …
As with every industry at the start of a new year, there are numerous reviews and reports. These look back at last year and forward too. Predictions on what marketing trends are going to emerge are everywhere. How can a business easily identify which trends are right for them to include in their strategy and …
