As the year winds down, it’s the perfect time for a business to reflect on their social media performance. Conducting an end-of-year social media audit helps you evaluate your efforts over the past 12 months, pinpoint what’s working, what’s not and identify areas for improvement. Here’s a step-by-step guide to conducting an effective social media …
You are running a business and you are good at it. But that doesn’t mean you need to do everything. You may outsource your accounts, your IT, your HR requirements so why would you not outsource your marketing? By leveraging external expertise, businesses can achieve greater efficiency, access specialised skills, and ultimately drive better results. …
In marketing every detail matters. While I talk a lot about content in all its various forms, the visual aspect of marketing is a key element. In fact, it is what may engage many potential customers at the start of their journey with your business
A marketing strategy can have several different objectives. The dominant one tends to be lead generation. This is usually to the detriment of brand building. Brand building and brand awareness are often left to one side as they are not considered ways of generating business. But nothing could be further from the truth. I am …
