Many small businesses are working hard on their marketing. Social media posts are going out, emails are being sent, and new ideas are constantly being tried. On the surface, it can look like everything is moving in the right direction. You may be busy but is your marketing effective? One of the most common challenges …
7 Signs Your Marketing Is Busy But Not Effective Read More »
As the year begins to draw to a close, and what a fast year it has been, many small and medium-sized businesses are focused on year end and finishing the year strong. But November and December are actually the best time to look ahead. Carrying out your Marketing Planning now for both the year ahead …
Marketing Planning: Plan Now To Promote and Grow in 2026 Read More »
A marketing strategy can have several different objectives. The dominant one tends to be lead generation. This is usually to the detriment of brand building. Brand building and brand awareness are often left to one side as they are not considered ways of generating business. But nothing could be further from the truth. I am …
I don’t often write very personal pieces but the whole subject of goal-setting is top of mind with me currently. Our eldest two children have both entered exam years. For them, during their first week back, there has been a huge focus on setting their own personal academic goals for the year. Looking back at …
Make time to review and refine for a sharper focus Read More »
Let’s be honest about it, we all like being called by our name. Whether we are good at remembering names or not, we always try to and are apologetic when we can’t. It’s not only good manners but it makes a person feel valued to be remembered. I always liked name badges at conferences – …
Personalisation: Bringing communications to the next level Read More »
