The halfway point of the year offers more than just a milestone on the calendar. It’s an opportunity to evaluate and refine your marketing efforts before the final push towards year-end. While annual marketing plans provide valuable direction, the reality is that markets, behaviour and priorities change. A mid-year review helps ensure your strategy is …
The Mid-Year Marketing Reset: What, Why and How To Complete Yours Read More »
Many small businesses are working hard on their marketing. Social media posts are going out, emails are being sent, and new ideas are constantly being tried. On the surface, it can look like everything is moving in the right direction. You may be busy but is your marketing effective? One of the most common challenges …
7 Signs Your Marketing Is Busy But Not Effective Read More »
Working with a variety of clients and industries, we get asked a wide range of questions on different aspects of marketing. But there were certain topics that shaped many of our conversations last year. 2025 was a year of transformation in marketing, with powered by AI breakthroughs, evolving social media algorithms, and a shift to …
The Top 5 Marketing Questions We Answered in 2025 Read More »
As the year begins to draw to a close, and what a fast year it has been, many small and medium-sized businesses are focused on year end and finishing the year strong. But November and December are actually the best time to look ahead. Carrying out your Marketing Planning now for both the year ahead …
Marketing Planning: Plan Now To Promote and Grow in 2026 Read More »
We’ve all heard the phrase “content is king,” and in a previous blog we talked about how we believe that consistency is queen. And in marketing, a queen is every bit as powerful as a king. That’s why we always say half the battle is about consistency and content schedules. Creating a single brilliant blog …
What you need to know about Consistency and Content Schedules Read More »
Let’s be honest, it’s a question we all ask ourselves – is my social media working? Organic posting on social media can often seem like a one way conversation. No comments, no likes, no reposts. Why and how do I improve engagement on social media? We all know that people are on social media so …
Gratitude is a powerful yet often overlooked tool in marketing. In a world where customers are bombarded with endless choices and advertising messages, a simple “thank you” can make a business stand out. Expressing gratitude to customers and receiving gratitude from them reaps many benefits. These include strengthening relationships, fostering brand loyalty, and ultimately driving …
A Simple Thank You: The Importance of Gratitude in Marketing Read More »
As the year winds down, it’s the perfect time for a business to reflect on their social media performance. Conducting an end-of-year social media audit helps you evaluate your efforts over the past 12 months, pinpoint what’s working, what’s not and identify areas for improvement. Here’s a step-by-step guide to conducting an effective social media …
You are running a business and you are good at it. But that doesn’t mean you need to do everything. You may outsource your accounts, your IT, your HR requirements so why would you not outsource your marketing? By leveraging external expertise, businesses can achieve greater efficiency, access specialised skills, and ultimately drive better results. …
Why your small business can benefit from outsourced marketing Read More »
In marketing every detail matters. While I talk a lot about content in all its various forms, the visual aspect of marketing is a key element. In fact, it is what may engage many potential customers at the start of their journey with your business
